CitiBike Identity

Assignment:
Design anew branded bicycle share programfor New York City that was sponsored by our client, Citi.

Challenge:
The identity and voice of the program needed to win over and speak to the savviest and opinionated of New Yorkers. We understood the program needed to be more than a sponsor logo to achieve our goal.

Solution:
We needed to insure that CitiBike became the city’s bike, so we named it such. By combining the brand name Citi with the most simple of words; bike, we set apart and created a friendly matter of fact expression. The pixel pattern is inspired by Citi ‘s signature blue wave and the jagged skyline and street grids of New York.

Result:
Overwhelming city wide support for the program and our client.