JIN HEE KWON
DESIGN SUPERVISOR
When we pitched Tumi, they were an American luggage maker that wanted to expand globally. We built a lifestyle brand based on the idea that where you are going says a lot about who you are. The "Where Next" campaign was utilized in print, OOH, in-store, catalogs, digital, e-commerce and events. We also developed new branding elements in partnership with Tumi for high-end product lines.
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