JIN HEE KWON

We created a global campaign for Tia Maria that told two stories: the first was a product story – Tia Maria is a blend of vanilla, coffee and Jamaican rum; the second story was about the multi-faceted women who enjoy drinking it.

The campaign visualized the many layers of women as a metaphor for the unexpected layers of taste in Tia Maria, and was utilized in print, outdoor, online and animated for cinema release.